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European trout markets (Trucha, mercados de Europa)

Publicado por Look Trade giovannihc@hotmail.com activado 31 Octubre 2009, 17:07pm

Etiquetas: #Negocios Internacionales

European trout markets

In the period Jan – Feb 2007/2008, overall Norwegian exports of fresh and frozen trout increased in value by 16% to NOK227 million, with the total volume increasing 66% to 10 500 tonnes. However the average unit value of Norwegian trout exports fell -30% ( by NOK9.32/kg) to NOK21.49/kg.

An anti-dumping measure of nearly 20% remains in force until April 2009, having been imposed following pressure in 2004 from Finnish and other EU trout producers. While this severely affected exports initially, the market has been improving since 2006 and that trend looks set to continue, due to an inability by EU producers to meet growing consumer demand for trout.

Russia remains the largest market for Norwegian trout but domestic attempts to increase production and become more self-sufficient are succeeding. In the Republic of Karelia, an increase in the number of trout farms will see annual production rise from 8,000 at present to over 20,000 tonnes within a few years. Trout production is also starting near St Petersburg. Russian Sea, the company investing in the farming and processing facilities expect to sell the fish at US$ 2.73-3.12 per kilogram, with a retail value of US$ 4.68-5.85 per kg.

Insert Norwegian figures

Norwegian Frozen Trout Exports

More frozen than fresh trout was exported from Norway in Jan – Feb 2007 and frozen exports grew +44% to 4 852 tonnes in the same period in 2008. A substantial increase of 327% (up 892 tonnes) in frozen trout exports to the Ukraine saw 1 165T exported to that market in Jan-Feb 2008. The average unit value of exports to the Ukraine fell by -38% to NOK18.72/kg,which was below that of other key markets such as the Russian Federation or Japan. However the increase in volume ensured that the overall value of frozen trout exports to the Ukrainian market grew 164% to NOK21.8/kg.

The value of total Norwegian frozen trout exports reduced overall by 7% to NOK98.9 million as NOK22.1 million less was exported to Japan (-49%) and NOK13.6 million less was exported to Russia (-16%) during the period. In spite of the reduced export volumes, the average unit value of Norwegian frozen trout exports to Japan reduced by 29% to NOK22.29/kg and by 39% to Russia at NOK21.59/kg during Jan-Feb 2008, compared with the previous year.

Fresh Trout

There was considerable growth in the volumes of Norwegian fresh trout exported between Jan-Feb 07 and Jan-Feb 2008, increasing 91% to 5 687 tonnes. The main recipient of these exports was Russia accounting for between 70 and 75% of the total in both volume and value terms.

An additional 2 130T was exported to Russia, representing a 101% increase to 4 230T in Jan-Feb 2008. The average unit value of fresh trout exports to Russia fell by 27% to NOK21.84/kg, but overall the value of this export market grew by 47% to NOK92.4 million.

Exports of fresh trout to Japan grew by 40%, however the total volume exported in both periods was considerably less than to Russia, with 185 tonnes exported in Jan-Feb 2008. A 17% reduction in the average unit value of these exports to NOK29.74/kg was not enough to prevent the overall value of this export growing to NOK5.5 million.

In Italy, Società Agricola Sterpo SpA, based in the north of the country, has just gained Friend of the Sea (FoS) certification for rainbow trout. According to FoS, sustainability is a concept more easily understood by consumers than organic, and a growing number of farmers are seeking audit and certification. However, producers in Spain are moving ahead with organic production of trout, following the acceptance last year of the Ministry of Agriculture Fisheries and Foods regulation for the ecological production of trout. It is to be sold under the AENOR brand.

In Galicia, Grupo Tres Mares is the largest producer, with more than 3 200 tonnes in 2007, 80% of which is exported. The main importers of Spanish trout are Germany, Russia, Poland, the Czech Republic, Slovenia, the Ukraine, Lithuania, Austria and France.

Insert German Figures

The total volume of German trout imports fell by 19% in the period Jan - Dec 06 to Jan - Dec 07 to 10 769 tonnes, with the overall value of German trout imports reducing by 14% to €35.9 million.

The market share between fresh, frozen and live trout remained fairly static over the period, with frozen and live trout each accounting for 40% of German imports and live trout the remaining 20%.

German Live Trout Imports

German imports of live trout fell -17% to 4 392 tonnes in 2007 and a 6% increase in the average unit value to €2.83/kg was not enough to stop the value of this segment falling -13% to €12.4 million.

In 2006 imports from France accounted for the largest volume at 2 082 tonnes, however this fell significantly by 38% in 2007 to 1 291 tonnes. A similar decline in the value of imports implied largely unchanged unit values at €2.31/kg for 2007. The average unit value for imports from France was the lowest for both years among the major suppliers.

Live trout imports from Denmark in 2006 were very similar in volume to the imports from France at 2041MT however the average unit value for Danish live trout was higher and increased +6% to €3.35/kg in 2007.

German Fresh Trout Imports

Total volumes in German imports of fresh trout fell by 26% to 2 071 tonnes in 2007. The largest reduction was noticeable in imports from Italy, which fell by 63% (-409 tonnes), while imports from France bucked the trend by rising to 238 tonnes and increased its share of German fresh trout imports to 11% in 2007.

The biggest exporter of fresh trout to Germany is Denmark, which accounted for 33% of imports on average during the period. The highest average unit value was experienced in Danish exports of fresh trout into Germany, which peaked at €4.23/kg in 2007.

A +9% increase in the overall average unit value to €4.01/kg in 2007, accompanied the reduction in volume for fresh trout imports. However the strong volume decline meant a 19% value decline to €8.4m in 2007.

German Frozen Trout Imports

Imports of frozen trout accounted for 40% of total German trout imports during the period, while this sector’s contribution to the value of total imports was stable, averaging 42%. Germany imported most of this product from Spain, but the volume traded between these nations fell significantly by 969 tonnes (-42%) to 1 327 tonnes in 2007. The average unit value for imports of frozen trout from Spain increased to €3.42/kg, but the net impact was a 37% reduction in value for this part of the market to €4.5 million.

Imports from the second largest supplier Denmark also fell, however the Danish average unit value increased to €4.22/kg, making it the highest average value for this segment in 2007, and increasing the overall value of these transactions by 3% to €4.7 million.

Imports of frozen trout from Italy grew by 5% to 358 tonnes, while the average unit value for these imports was the second highest after Denmark in both years for this product category. The increase in volume was accompanied by a 3% increase in the average unit value to €4.03/kg in 2007.

Insert French figures

French Fresh Trout Exports

French chilled trout exports grew in volume and value between Jan-Feb 2007 and Jan-Feb 2008. The total volume exported grew by 24% to 87 tonnes and the value of exports grew 27% to €373,000. Spain was the main recipient of these exports and the total volume exported there grew 29% (+7 tonnes) to 31 tonnes. The average unit value fell by 14% to €4.39/kg but the net impact on the value of this market was positive, increasing 11% (+€13,000) to €136,000.

In Jan-Feb 2008 the value of French fresh trout exports to Switzerland grew 50% to €63,000. The -31% reduction in exported volume to 11 tonnes was offset by a significant increase in unit value of 118% to €5.73/kg.

Exports to the Netherlands were 7 tonnes in both periods, however a 21% reduction in average unit value to €3.29/kg, reduced the value of these exports by 21% (-€6,000) to €23,000.

Live Trout Exports

Markets for French exports of live trout grew by 15% in volume to 171 tonnes and 2% in value to €371,000. Germany was the main recipient of these exports, receiving 93 tonnes in both periods. With volumes unchanged, a 14% reduction in the value of exports to Germany (to €197,000) implied a similar drop in average unit values (to €2.12/kg).

Exports of live trout to Belgium grew significantly by 49% to 64 tonnes, this market accounting for 37% of the total volume of live trout exported, while Germany accounted for 54% in the period Jan-Feb 2008. The lower growth in the value of exports to Belgium (+25% to €134,000) implied a reduction in the average unit value of exports to Belgium (-16% to €2.09/kg).

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